Creating Effective Fashion Content for Social Media

Creating Effective Fashion Content for Social Media The objective for this production was to create a compelling piece of video content for distribution on social media platforms to drive brand awareness for fashion label Junker Designs in Los Angeles. The concept for the video is fairly simple. Playing off the idea that a female fan…

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RocknRoll is Alive and Well at the Viper Room

It was one of those lazy nights but I hauled myself down to the Sunset Strip in West Hollywood for a late night photo assignment with my friend’s band DieFast (Junker owner Tod Waters), at the Viper Room. As expected it was loud and gnarly as all can be. The band was working with a…

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Video: Junker Designs for Jane Goodall’s Roots & Shoots

  I was recently enlisted by friend and owner of Junker Designs, Tod Waters to shoot and edit a promo piece for Jane Goodall’s Roots&Shoots program. I already had some B-roll in the can from an artist profile piece that I’m making about Tod so all we had to do was shoot the stand up…

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Photoshoot: Entrepreneur Of The Year 2017

  Yesterday, photography for the EY 2017 Entrepreneur Of The Year program continued with a long list of qualified finalists. We spent the day working with some very influential and innovative CEOs from companies in the Southern California area. Companies such as Stamps.com, Yamibuy, Omaze and Scopely will be participating in the program this year….

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Dirt hits the Shelves on June 1st!

  Once again my photographic work will be featured in book form on the cover of “Dirt Don’t Slow You Down” by Magnus Walker, being published by Random House Books. The book is currently available for sale through . Synopsis:   Magnus Walker is one of life’s originals. Serial entrepreneur, fashion designer, TV presenter, motivational…

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Photo Session: We Start Wars

  There’s a new band in town! I recently had the opportunity to photograph LA band We Start Wars. Featuring Nita Strauss of Alice Cooper, Alicia Vigil of Vigil of War/She Demons, Seana, Nicole Papastavrou, Katt Scarlett of Femme Fatale and Lindsay Martin, we had a fantastic day of shooting. The day required a few…

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Photo Story: She Used to Model

As a working photographer and content creator in Los Angeles, I often work with interesting people in a variety of situations. Sometimes I know their names, sometimes I don’t and there are scenarios in which the only time I will ever actually see that person is on the day of the shoot and then never…

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Love Kills in Fashion Video

  For many years it has been my job to create original content whether it be visual, audible or both at the same time. Still photography will always have a place in the lexicon of media, but video is now an all important marketing and advertising tool on social media platforms. Images must move these…

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A Grand Prix of Apparel Design

With the Long Beach Grand Prix approaching quickly, I hauled it to Downtown LA yesterday to prepare artwork sent over to the Urban Outlaw warehouse from HotWheels. A new series of collector cars between HotWheels and Magnus will be unveiled at the grand prix and I needed to layout the T-shirt that will be given…

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Photo Story: Shots Fired from a Digital Machine

A couple Fridays ago I headed downtown to do a quick photo shoot with Jessica Nicole of Peepshow Clothing and local LA fashion model Erin Kennedy (@theerinkennedy). It was a quick and easy setup, one white wall and one photo strobe with a softbox. After a series of homemade tacos and guacamole to fuel up,…

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