A Grand Prix of Apparel Design

A Grand Prix of Apparel Design

With the Long Beach Grand Prix approaching quickly, I hauled it to Downtown LA yesterday to prepare artwork sent over to the Urban Outlaw warehouse from HotWheels. A new series of collector cars between HotWheels and Magnus will be unveiled at the grand prix and I needed to layout the T-shirt that will be given away at the event to promote the new collector cars. In all, a pretty simple layout job. One panel of four cars on the back of the shirt measuring 10.75″ X 13″ and a killer…

The 6th Street Bridge is Gone!

The 6th Street Bridge is Gone!

The 6th Street bridge in Los Angeles is an entertainment icon. You may not realize it, but you’ve seen it a million times in film and TV. On this particular day we were planning to shot on it and under it just as we’ve done so many times before. It was about 7:30am when we met at the warehouse in downtown LA. Jasper, the rep from MOMO met us to make sure everything was going well. The objective, to shoot promo photos for the then top secret limited edition Magnus Walker…

Gritty in the City with Lucky 13

Gritty in the City with Lucky 13

   Shot on a rare rainy day in Alhambra. We needed to quickly capture a day in the life of a custom car builder. To create a sense of being immersed in the lifestyle, we pulled back the color so that it feels as though you are remembering being there rather than watching it happen in real time. This is just one of the many branded content pieces we shot last year for Lucky 13 Apparel.   Get Some! www.Lucky13.com

Urban Outlaw and the 6th Street Bridge

Urban Outlaw and the 6th Street Bridge

It was a busy day at the warehouse as usual. Lots needed to get done. We started out rigging a set wall for a reality show that’s coming in to shoot for about 30 days. Next, we headed across the street to the Outlaw chop shop to re-hang lighting that we transferred from the work area to the paint area. With some time to kill after lunch I got tough on a Porsche transmission with solvent and a wire brush. The cleaning isn’t finished yet, but it’s looking good so…